SENIOR VICE PRESIDENT, REVENUE STRATEGY & INNOVATION
Borja Perez is Senior Vice President of Revenue Strategy & Innovation for NBCUniversal Telemundo Enterprises. Perez works closely with Telemundo Studios and Programming to develop new monetizable opportunities across linear and digital for U.S. and international markets. He also partners with NBCUniversal Advertising Sales leadership to work on integrations and commercial innovation targeting the Hispanic market. Previously, Perez was the Senior Vice President, Digital and Social Media for NBCUniversal Telemundo Enterprises. In this role, Perez was responsible for the digital and social media strategy of the division, ranging from website portal-focused content to the original content creation unit for multiple digital and social platforms. Working with leading social influencers and digi-social and entertainment companies such as BuzzFeed, Snapchat, Mashable and more, Perez looked for new ways to blend social activity into television programming across all genres, including series, specials, news, sports and reality. He was also responsible for overseeing branded content experiences that help partners reach Hispanic consumers and Millennials. Additionally, Perez was responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the network’s original primetime productions.
In 2009, Perez served as Vice President of Digital Media & Integrated Solutions for Telemundo. He was responsible for all 360-degree integrated solutions and multiplatform storytelling strategy at Telemundo Network, driving overall growth of Telemundo’s Digital Media business. He was also charged with identifying trends and growth opportunities for Telemundo’s online community in the digital media marketplace and delivering this audience best in breed applications, services and programs. In February 2011, Perez was appointed to lead the new strategic social media unit, Social@Telemundo, and digital distribution for Telemundo. He was previously the Yahoo! Telemundo alliance leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.
With more than 20 years of experience in the U.S. and global Hispanic market, including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc., AOL Media Networks. In this role, he developed strategic alliances and content partnerships, as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.