CEO OMA & MOVE, Australia
Charmaine Moldrich has over 40 years’ experience working in a variety of sectors including media, the arts, higher education and government as a marketer, communicator and leader. In her 12 years as CEO of the Outdoor Media Association (OMA) and Measurement of Visibility and Exposure (MOVE) she has been part of the Australian Out of Home (OOH) industry’s growth in a rapidly changing, technology driven world.
The beginning of her tenure at the OMA and MOVE saw Charmaine usher in the game changing MOVE platform, performing accurate industry-wide OOH audience measurement, an Australian first. In the time since, she has consistently built the credibility, visibility and impact of the OMA and MOVE to the point of representing close to 100 per cent of the OOH market in Australia, and is now working on the next iteration: MOVE 2.0.