Co Founder The Urban Roosters
Pedro Henrique is the Co-Founder of Urban Roosters, the world’s biggest Freestyle RAP community, entertainment, and experience platform.
Working as head of Product, Technology & Strategy for the past 4 years, he helped UR grow to a 25M people community, 5M Youtube subscribers, 4B Impacts on Social.
UR created the first-ever Professional Freestyle Rap League in the world, the Freestyle Master Series (FMS), a 9 event league with the national top 10 rappers present in 6 countries: Argentina, Chile, Colombia, Mexico, Peru, and Spain.
With audiences surpassing +750k concurrent viewers per live stream, the FMS and UR are shaping the future of Freestyle RAP Competitions & Hip-Hop Culture.
He was the Spanish delegate at the 2014 Creative Business Cup and participated in Cambridge University’s Ignite, Startup Chile, and Lanzadera programs.
Previously I’ve worked as a Creative & Art Director at TBWA Madrid, Publicis among other agencies.