Cristina Villarroya, cuenta con más de 24 años de experiencia en marketing digital y medios en compañías como Mediacom, Mediaedge:cia, Esteé Lauder, L’Oréal, Bodaclick, Havas, BBVA o Wavemaker donde actualmente es Managing Director.

Digital Marketing Professional with more than 20 years of professional experience in all areas
of Digital Communication and Digital Marketing. Consumer-Centric Maniac and Person approach believer.

International experience driving marketing and commercial development projects for multinational corporations and local companies across several industries (FMCG, Telcom Media Agencies).

Proven track record of successful delivery in team management, product strategy definition, innovation, account management, operational support, stakeholder communication, crisis management, and M&A.

Specialist in: Data-driven Marketing, Audiovisual advertising, Performance Marketing, Analytics, AdTech capabilities, Search marketing, E-mail marketing, Mobile, Social Media, affiliate programs.

An active member of the AEA and IAB. Professor of Masters and Digital degrees in Spain

Sara Pastor has +17 years of experience in the areas of technology, big data, e-commerce and digital advertising. After having worked at ADARA, LivingSocial, and Cisco Systems, she is currently leading Twitch Ads in Spain & Portugal. She has been recently appointed as President of the Board of Directors of the ESADE Alumni Digital Club, and also holds a seat at ESADE Women Empowerment Board, and at the Sports Marketing board of the Spanish Marketing Association. In 2019, she was awarded the Executive Leader “Revolut Everywoman Award” in London.