Cómo la IA Está Redefiniendo el Marketing.
Únete a Pablo Laucirica, Vicepresidente de Ventas de Microsoft Advertising para España, Italia y Latam y Jesús Serrano, experto de Microsoft en IA Generativa y profesor en la Universidad de Oxford, en una fascinante presentación sobre cómo la inteligencia artificial está revolucionando la creatividad y el marketing. Descubre cómo la IA no solo es capaz de generar contenido innovador, sino que también transforma la manera en que los profesionales del marketing diseñan y ejecutan sus estrategias para conectar de manera más efectiva con sus audiencias.
Jesús Serrano
Principal Program Manager
Microsoft
I am passionate about creativity and innovation, and I'm proud that I never lost the imaginative spirit that comes with my 5-year-old's eyes.
As a Principal Program Manager at Microsoft, I lead innovation and customer experience projects for the Azure Engineering, Strategic Missions & Technologies team. I have over 25 years of experience in the digital field, with 17 years at Microsoft, where I became the first field member from Western Europe to hold a Microsoft-protected patent in 2014, out of Research or Product Groups.
My mission is to revolutionize the digital landscape across industries, with a special focus on media and entertainment. I leverage cutting-edge technologies such as Artificial Intelligence, IoT, Extended Reality, Web3 and Digital Twins to create disruptive and engaging solutions for fans, consumers, and customers. I've led numerous successful consumer apps, including those with millions of downloads for Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures, and 20th Century FOX.
I am also an awarded public speaker (100+ sessions and keynotes) at global events. I'm AI Tutor at the University of Oxford, Researcher and Professor sharing my insights and expertise at prestigious universities and business schools on topics ranging from artificial intelligence, metaverse, and web3, to fan engagement and innovation.
Specialties: Innovation, Artificial Intelligence, Metaverse, Extended Realities, Sports Industry & Fan Engagement
Pablo Laucirica
Regional VP Italia, España y LATAM
Microsoft
Pablo is responsible for driving the strategy and execution of Microsoft Advertising's vision and goals for Italy, Spain and LATAM. The region represents a strategic bet for growth capitalizing on Microsoft´s AI capabilities, recent acquisitions, and new Microsoft Advertising full funnel offering.
Pablo holds an International Business and Economics degree and an MBA at IESE Business School. He brings a rich experience in the digital industry, having worked in leading roles at Microsoft, Google and other international brands. He joined Microsoft in 2016 to launch first inhouse Advertising team in Spain, and later expanded to Western Europe, where he successfully led the transformation and growth of the business.