Hangover or Marketing Revolution?
The dual forces of e-commerce explosion and cookie deprecation have acted as accelerants for Retail Media. A flurry of launches, re-launches and expansion of propositions during the pandemic years has established retail media firmly on the map. The market in Europe has been growing rapidly. European endemic retail media networks are outperforming Amazon growth. But are we facing a post-pandemic hangover or is the power of retail media here to stay? This presentation provides insight into the dynamics underpinning the retail media revolution, key future drivers and how ultimately, it is going to be about more than just “media”.