Convirtiendo fans en clientes
El fandom está evolucionando a medida que las líneas entre el «mundo real» y el mundo virtual continúan difuminándose. Con menos barreras y más formas de conectarse, ¿cómo pueden las marcas aprovechar (y apoyar) la pasión que se encuentra hoy en día en los fandoms? De la mano de streamers y de Sara Pastor, Directora Comercial de España y Portugal en Twitch Ads, hablaremos sobre cómo trabajan con las marcas para convertir a los fans en clientes comprometidos.
Rubén Martín
Sara Pastor Bonias
Sales Director, Spain
Twitch
Sara Pastor has +17 years of experience in the areas of technology, big data, e-commerce and digital advertising. After having worked at ADARA, LivingSocial, and Cisco Systems, she is currently leading Twitch Ads in Spain & Portugal. She has been recently appointed as President of the Board of Directors of the ESADE Alumni Digital Club, and also holds a seat at ESADE Women Empowerment Board, and at the Sports Marketing board of the Spanish Marketing Association. In 2019, she was awarded the Executive Leader “Revolut Everywoman Award” in London.