Matthew Jacobs

Matthew Jacobs is Head of Agentic Technologies at IAB Tech Lab, where he leads development of AAMP (Agentic Advertising Marketplace Protocol), the open industry standard for agentic advertising, and runs its pilot program and working group with publishers, agencies and ad tech platforms. Before joining Tech Lab, he was at Paramount, where he implemented the publisher’s seller agent. He began his career on the agency side as a media buyer and planner, including at Dentsu.