Directora de Data&Digital Marketing Europe - The Coca-Cola Company
Digital Marketing Professional with more than 20 years of professional experience in all areas
of Digital Communication and Digital Marketing. Consumer-Centric Maniac and Person approach believer.
International experience driving marketing and commercial development projects for multinational corporations and local companies across several industries (FMCG, Telcom Media Agencies).
Proven track record of successful delivery in team management, product strategy definition, innovation, account management, operational support, stakeholder communication, crisis management, and M&A.
Specialist in: Data-driven Marketing, Audiovisual advertising, Performance Marketing, Analytics, AdTech capabilities, Search marketing, E-mail marketing, Mobile, Social Media, affiliate programs.
An active member of the AEA and IAB. Professor of Masters and Digital degrees in Spain