Alfonso de la Nuez
Co-Founder, CVO & BoD Member – UserZoom
Alfonso de la Nuez is Co-Founder, Chief Visionary Officer and Board Member at UserZoom, the Experience Research leader (merged with UserTesting since March 2023) that helps businesses gather and manage the human insights they need to design and deliver exceptional digital experiences.
Under his leadership, UserZoom scaled from a bootstrapped firm out of Spain to a $100m ARR, Silicon Valley-based, high-growth, cash-flow positive, global organization, with 60% of Fortune 100 customers across the retail, e-commerce, healthcare, financial services, technology, and insurance industries. UserZoom was acquired by Thoma Bravo at a valuation of $800m in March 2022.
Alfonso began his career in Spain in the mid 1990s working in technology, where he gained his first experience in digital marketing, website design, usability testing and UX research. Before founding UserZoom in 2007, Alfonso worked for companies including Dell Technologies, Icon Medialab (now DigitasLBi), and Proxicom’s venture in Spain (now Indra).
Alfonso is an advisor to startups and a featured speaker at industry conferences, where he helps inspire the next generation of UX professionals and Product Managers to create innovative products and apply best practices in their work. He’s written a book called ‘The Digital Experience Company’ (published in August 2022), and he’s been granted three technology patents by the USPTO.