Jesús Serrano

I am passionate about creativity and innovation, and I’m proud that I never lost the imaginative spirit that comes with my 5-year-old’s eyes.

As a Principal Program Manager at Microsoft, I lead innovation and customer experience projects for the Azure Engineering, Strategic Missions & Technologies team. I have over 25 years of experience in the digital field, with 17 years at Microsoft, where I became the first field member from Western Europe to hold a Microsoft-protected patent in 2014, out of Research or Product Groups.

My mission is to revolutionize the digital landscape across industries, with a special focus on media and entertainment. I leverage cutting-edge technologies such as Artificial Intelligence, IoT, Extended Reality, Web3 and Digital Twins to create disruptive and engaging solutions for fans, consumers, and customers. I’ve led numerous successful consumer apps, including those with millions of downloads for Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures, and 20th Century FOX.

I am also an awarded public speaker (100+ sessions and keynotes) at global events. I’m AI Tutor at the University of Oxford, Researcher and Professor sharing my insights and expertise at prestigious universities and business schools on topics ranging from artificial intelligence, metaverse, and web3, to fan engagement and innovation.

Specialties: Innovation, Artificial Intelligence, Metaverse, Extended Realities, Sports Industry & Fan Engagement