Marketing and Comms Manager Iberia & Italy – Riot Games
GREATEST ACHIEVEMENTS AT RIOT GAMES
Joined the League of Legends developer-team at the Barcelona offices in April 2019 as Head of Communication and Marketing Strategy for Iberia.
Promptly charged with the responsibility of establishing the communication plan for the announcement and development of two key phases, being the quarter-finals and semi-finals of the LoL World Cup in Madrid.
In October of 2019, coinciding with the 10th anniversary of the iconic League of Legends, she was responsible for the local announcement of the developer’s new titles, animated series and a documentary about Riot Games.
Launched Arcane, animated series in Spain, Italy and Portugal. The show reached top 10 on Netflix in all three territories.
She is currently tasked with structuring the marketing and communications campaigns in Spain, Portugal and Italy, as well as coordinating decisions related to branding, activations, sponsorships and events.
PROFESSIONAL CAREER HISTORY
Before joining Riot Games, she worked as CMO (Chief Marketing Officer) for Fluendo, a forerunner in Spain in the development of video analysis software where they designed a software aimed at League of Legends Players.
Before that, she worked as Global Marketing Director for four almost years for the firm Now Computing, where she launched Gameband worldwide, a consumer electronic product for the popular game Minecraft that was sold in 30 retailers in 25 countries.
Prior to that, she specialized in PR and Marketing, as co-founder and head of the marketing agency Be! Communicate, specialized in the organization of events, developing marketing strategies for financial institutions and insurance companies through the firm Securiforest, and working as Senior Event Manager for La Salle International University in Barcelona.
Her professional career in Monterrey include the founding of an audio-visual production studio for large firms such as Coca Cola and Toyota (MacSwiney Studio) as well as experience as a television presenter and production assistant for the children’s program Rush de Tres Multimedia (broadcasted by Sky).