Pablo Laucirica

Pablo is responsible for driving the strategy and execution of Microsoft Advertising’s vision and goals for Italy, Spain and LATAM. The region represents a strategic bet for growth capitalizing on Microsoft´s  AI capabilities, recent acquisitions, and new Microsoft Advertising full funnel offering.

Pablo holds an International Business and Economics degree and an MBA at IESE Business School. He brings a rich experience in the digital industry, having worked in leading roles at Microsoft, Google and other international brands. He joined Microsoft in 2016 to launch first inhouse Advertising team in Spain, and later expanded to Western Europe, where he successfully led the transformation and growth of the business.