Daniel Knapp

Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.

Currently, he serves Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers and Fortune 500 brands to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.

Daniel is a board member at the Institute of European Media Law and at Europe’s MediaLab (Fondation Euractiv), a Brussels-based think/do tank. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation.

Previously, Daniel was associated expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded programmatic advertising agency Twins Digital in Düsseldorf. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. At IHS Markit, he pioneered Advertising Intelligence, a research and insight service that tracks ad spend in 65 markets globally. Before this, he worked in media policy in Germany.

Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.